Privacy Policy

Last updated: 31/10/2023


1. Introduction

TrailWise ("we," "us," or "our") is committed to protecting the privacy of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you use our website www.trailwise.io.

2. Information We Collect

We may collect the following types of personal information:

  • Name
  • Email Address
  • Profile Image

3. How We Use Your Information

We may use your information for the following purposes:

  • To provide services (such as login functionality, and profile notifications).
  • To enhance the user experience (such as profile customisation).

4. Cookies and Tracking

We may use cookies and similar tracking technologies to improve the user experience (such as maintaining a logged in state).

5. Third-Party Disclosure

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

6. Data Security

We take reasonable measures to protect your data from unauthorised access or disclosure.

7. User Rights

You have the following rights regarding your data:

  • Deletion of your data, via the closing of your account.

8. Data Retention

We will retain your data for as long as necessary for the purposes described in this Privacy Policy.

9. Consent

By using our website, you consent to the terms of this Privacy Policy.

10. Legal Compliance

We comply with relevant data protection laws, including the GDPR.

11. Updates to this Privacy Policy

We may update this Privacy Policy from time to time, and any changes will be reflected on this page.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at [email protected].